Creating Impact
Discover how Untold Collective partnered with the Children’s Museum of Atlanta to produce a series of compelling videos that played a pivotal role in their annual fundraising gala, the Imagination Ball, leading to record-breaking donations.
Imagination Ball Case Study
The Children's Museum of Atlanta enlisted Untold Collective to create a package of videos for their annual fundraising gala, The Imagination Ball. This package included a tribute to their retiring director, Jane Turner, several videos hosted by the event curators, and a recap video of the gala.
Tribute Video
Recap Video
Our Approach
Honoring a Legacy: Creating a tribute video that genuinely reflected Jane Turner’s contributions to the museum.
Conveying Impact: It was crucial to clearly showcase the museum’s impact on the community and the lives of children.
Event Coverage and Recap: We captured and edited footage throughout the gala to create a recap video that showcased the event’s highlights and key moments, providing a memorable summary of the night.
The primary challenge was capturing a heartfelt tribute of Jane’s impactful tenure while ensuring that the event videos were engaging and aligned with the gala’s overall theme. Additionally, the tight schedule required precise coordination with event planners and curators to deliver high-quality content on time.
The Results
Over $2 Million Raised: The Imagination Ball exceeded its fundraising goals, contributing significantly to the museum’s programs.
Positive Feedback: The videos received overwhelmingly positive feedback from attendees and the museum’s board, emphasizing their emotional and strategic impact.
Increased Donations: The videos helped in driving higher donations during the event and expanded the museum’s donor base.
The tribute video honored Jane Turner’s contributions while the event videos effectively communicated the museum’s mission and engaged the audience. The recap video provided a lasting memory of the event, reinforcing the impact of the evening.
Why it worked
Emotional Storytelling: We focused on heartfelt stories that highlighted the museum’s impact and Jane Turner’s legacy.
High-Quality Production: Professional visuals and engaging narratives captured the audience’s attention and sustained their interest throughout the event.
Strategic Timing: Videos were integrated into the gala at key moments, maximizing their emotional and financial impact.
The success of this project was rooted in a deep understanding of the museum’s mission and the strategic use of video to connect emotionally with donors. By focusing on storytelling that honored the past and inspired future generosity, we were able to create content that not only resonated with the audience but also drove tangible results.
Let’s create impact
If you’re looking to create impactful videos that drive real results, Untold Collective is here to help. Whether it’s a fundraising event, a brand campaign, or a corporate initiative, our team has the creativity and expertise to make your project a success.
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